- cross-posted to:
- cars@gearhead.town
- cross-posted to:
- cars@gearhead.town
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Ford lost $36000.00 on every EV last quarter!
These dealers will be out of business within a decade
I was at a Ford dealer today picking up some parts. They had 4 DCFC installed, 10 L2 and the show room Was EV and PHEV
Let’s recap. Gas prices shoot up causing a huge interest in EVs. Limited supply so dealers mark them up for big profits and small sales numbers. Major car dealers invest $0 in the charging infrastructure and now are producing cars with an outdated charging standard for the US. Sales slow as interest rates shoot through the roof and people are waiting for cars they can actually charge on a road trip which are promised for 12-24 months away. Dealers cry that the current slowdown proves there is no demand for EVs. Pathetic business people latching on to the status quo in a pathetic highly polluting business.
Supply chain issues were the reason for market adjustments to MSRP, not gas prices. Just look at how much heavy duty trucks were selling for.
Ford lost $36000.00 on every EV sold last quarter!
Do you know how modern accounting works? You can amortize and depreciate big up front investments over a time line of your own choosing. So yeah - big upfront costs to move to a new manufacturing process depreciated and amortized over a short amount of time combined with a weak ass product and minimal sales and you get those big kind of losses. It’s not rocket science.
Is it sustainable? People haven’t bought into the whole EV green agenda!
Does this mean that Ford can side step these dealers and sell straight to the consumer in those service areas?
No.
The dealer model was always going to be an adversary to EV’s. The only way they succeed is by making all dealers supercharging locations as well and that is not gonna happen until it is too late.
The only way they succeed is to make them affordable. Why is a base Lightning $15K more than a base F150 with an ice?
Because they calculated it will save you $15k in gas. And if there’s one thing a car salesman or manufacturer will never do, it’s pass on the savings to you
By the time it’s Too Late, all the owners of these dealerships will be 75 and will no longer care. Why make waves when you plan on retiring in the next 10 years?
These people will want to sell their dealerships, not run them into the ground.
Wasn’t worth the added costs and training.
Dealerships will go extinct in the (not so) long term
There goes any hope of an EV Bronco anytime soon…
I was hoping for a traditional Mustang EV too.
I hope there’s a way for dealerships that do this to accidentally not get their expected number of F150 Raptors or other high-profit trucks.
Ford lost $36000.00 on every EV sold last quarter!
Legacy Auto aside, the dealership I bought my Lightning from had a dedicated EV sales guy. He was knowledgeable, knew about all the Local and Federal rebates, and literally just asked what options I wanted, and handed me the keys to an appropriate model. He even let me take the truck home to show the wife before the purchase.
If the dealerships could bring in and hire qualified people, I am sure they would move units. The dealership I went to blows through Mach Es and Lightnings constantly.
My Mini dealership was the same. The guy knew everything about the EVs they had available and was able to answer questions well. Overall a great experience. If the range was better, I would have gone home with it.
Ford lost $36000.00 on every EV sold last quarter!
I’d be surprised if Ford & GM are still around in the next 20 years. They’ll either go bust or get bought out for their pieces and dismantled.
400 out of 3000. 13%. That’s a lot, but it’s not even close to most of them.
LMAO also name super checks out
This should be way, way further up. Any time someone sensationalizes a number, it is important to ask questions like “out of how many” and gather any other contextualizing info. It is obscene that this article omits it entirely.
Ford are in real trouble, along with VW.
The best part of Tesla ownership is the buying process.
I think Teslas are good in a lot of other ways too, but their buying/financing/delivery process is indisputably great!
If only they could figure out the service part of it