this reminds me of like a decade ago where Ferrari made it so a new Ferrari came with 7 years of free maintenance. Of course they also slightly jacked up the price, but as you can tell from their yearly sales growth this strategy has worked well for selling more and more cars. I wouldn’t be surprised if a similar strategy exists for EVs where you could offer say like X years free charging but jack up the prices and somehow psychologically it feels cheaper to the customer so they end up buying more.
the thing about Ferrari is they are a sports team that makes money from the merchandise store that sells branded goods, and it just turns out their merchandise store happens to sell Ferrari branded cars. But because of the motorsport connection I think there will always be pressure to make the cars somewhat connected to the motorsports side, and since they are using v6s in motorsports right now, you end up with the hypercar using a v6 as well. Of course I suspect in the future Ferrari will release a parts bin special where they take the hypercar chassis, give it some vintage inspired bodywork and put in a regular v12, and then charge $$$ for it.