The big issue is that the BEV is not new. It’s older than the ICEV. It’s just never worked or succeeded because no matter how you slice it batteries suck. They’ve always sucked, they still suck, and they always will suck. That’s just the nature of the beast because their limitations are rooted in the laws of physics and those laws cannot be broken.
If demand appears to be waning for every company who isn’t selling entirely based on being trendy (i.e. Tesla) does that not indicate that EVs in general aren’t popular and instead there is one outlier company who is basically using the Apple strategy of being a fashion statement above a practical item? Because it’s not just Ford who is backing down on BEVs. It’s everyone except dedicated BEV companies, many of whom are not expected to actually survive for that long.
It screams that because that’s the image the target market wants to portray. Most Tacos are total pavement-princesses, ironically owned by the kind of people who love to decry full size pavement-princesses on this very sub. They aren’t going deep back country - no 5g there and caffeinated milkshake driver-thrus for them. They’re mostly bought by people who want to look like modern weekend-warrior adventure types despite them not actually being even close to that.
Same exact move I made and I agree on everything you said. The Taco really rides on reputation but it’s actually pretty crap. Not that that will matter to the fanboys but fanboys gonna’ fanboy.
Not in the ways that matter to consumers. Consumers don’t care about drivetrain efficiency or stuff like that. They care about ease of use, range, and time to get back on the road when running low on stored energy. BEVs at best match and usually do worse on those things.