Apple undoubtedly faces a tough time trying to convince people to spend three and a half thousand dollars on a its upcoming headset. To ensure potential buyers...
Apple hopes to convince people to buy its $3,500 Vision Pro headset using free 25-minute in-store demos::undefined
They need to build hype, and if that means they are pushing a demo on walk-ins,then I don’t have an issue with it as long as they accept a “No thank you” from the customer.
Did they say this or is this your pet theory? I don’t feel like that is necessarily the best strategy, since people won’t develop for it, when there’s no users and no users will appear when no one develops an ecosystem for this thing…
This isn’t really a “pet” theory — just economics. VR represents an entirely new product line, and with Apple’s expansion into services, a whole new way to value-add to those services and entire ecosystem; capturing more recurring revenue. This price point is based on new manufacturing costs at a much smaller scale than their other product lines.
It’s Apple, so it’ll never be “cheap”, but it can’t remain at this price point and stave off competition for long. Within 3 years they’ll either drop the price and introduce a pro version, or release an SE version, that’ll still probably be around $2000-2500 — but bringing it within reach of the people who’d normally buy “pro” devices.
This is interesting because you’re correct that this is almost certainly a dev kit that they’re making people pay for.
However: this is very unlike Apple to do if it’s true. We ask ourselves, “What is the enthusiast or middle class user able to afford for good VR?” And as we’ve seen, consumer headsets are aimed at less than $1000.
So the plan is for Apple to put out an amazing headset with the best materials and best screen and eye tracking and all this, only for them to wait some years before releasing a worse version of this that still costs over $1000? I can’t see how Apple would get beneath this price point. And I can’t see how they’d justify themselves.
So your average consumer isn’t using this anytime soon. Did they just make a weird toy line for the rich?
You have to start somewhere. The iPhone was a game changer so it took of instantly. Something like an AR/VR headset is still pretty niche even today about 10 years after VR really became a thing.
If I can lie on my couch while typing away on my custom virtual workspace it might be worth it but the resolution requirements make that unlikely any time soon
This thing is overpriced but there’s no way Apple ships it if they don’t have the pixel density to render text in a way that doesn’t make your eyes bleed. It’s being marketed as a work device, after all.
Yah but my dream setup is something that mimic 2/3 monitors sitting on a desk (or some VR-optimized version of that). In the real world those monitors are each 1080p+ and sitting in full view so the whole “scene” you’re looking at has many more pixels than just what is on all the monitors combined. If you scale that scene down to 4K resolution then the text on those monitors would likely be blurry or unreadable.
Obviously there are other ways to make a 4K resolution usable by zooming way in but that’s much less “screen” real estate than what a real workspace offers.
It also has basically no battery life and once that mostly useless battery becomes completely useless you are never unplugging that thing from the wall because you bet Apple made that battery impossible to replace!
Oh. My. Goodness.
$3,500?!? HAHAHAHAHAHA
It is not meant for the end consumer at this stage, it is a tech demo and development kit.
The real consumer variant will probably be released in a year or two.
It should be marketed as a dev kit, but they’re marketing it for consumers
Well, why not capture some consumers at the same time?
This very article says that Apple is pushing it onto “walk-in” consumers.
So?
They need to build hype, and if that means they are pushing a demo on walk-ins,then I don’t have an issue with it as long as they accept a “No thank you” from the customer.
Did they say this or is this your pet theory? I don’t feel like that is necessarily the best strategy, since people won’t develop for it, when there’s no users and no users will appear when no one develops an ecosystem for this thing…
This isn’t really a “pet” theory — just economics. VR represents an entirely new product line, and with Apple’s expansion into services, a whole new way to value-add to those services and entire ecosystem; capturing more recurring revenue. This price point is based on new manufacturing costs at a much smaller scale than their other product lines.
It’s Apple, so it’ll never be “cheap”, but it can’t remain at this price point and stave off competition for long. Within 3 years they’ll either drop the price and introduce a pro version, or release an SE version, that’ll still probably be around $2000-2500 — but bringing it within reach of the people who’d normally buy “pro” devices.
This is interesting because you’re correct that this is almost certainly a dev kit that they’re making people pay for.
However: this is very unlike Apple to do if it’s true. We ask ourselves, “What is the enthusiast or middle class user able to afford for good VR?” And as we’ve seen, consumer headsets are aimed at less than $1000.
So the plan is for Apple to put out an amazing headset with the best materials and best screen and eye tracking and all this, only for them to wait some years before releasing a worse version of this that still costs over $1000? I can’t see how Apple would get beneath this price point. And I can’t see how they’d justify themselves.
So your average consumer isn’t using this anytime soon. Did they just make a weird toy line for the rich?
At best this may help scaling up production of the necessary components (in particular the displays)
Well it is Apple, they sell status more than anything else.
You have to start somewhere. The iPhone was a game changer so it took of instantly. Something like an AR/VR headset is still pretty niche even today about 10 years after VR really became a thing.
I’d buy it if it was the kind of tool that earned me $5000… but it’s still really hard to justify the business use case for VR these days.
If I can lie on my couch while typing away on my custom virtual workspace it might be worth it but the resolution requirements make that unlikely any time soon
This thing is overpriced but there’s no way Apple ships it if they don’t have the pixel density to render text in a way that doesn’t make your eyes bleed. It’s being marketed as a work device, after all.
Yah but my dream setup is something that mimic 2/3 monitors sitting on a desk (or some VR-optimized version of that). In the real world those monitors are each 1080p+ and sitting in full view so the whole “scene” you’re looking at has many more pixels than just what is on all the monitors combined. If you scale that scene down to 4K resolution then the text on those monitors would likely be blurry or unreadable.
Obviously there are other ways to make a 4K resolution usable by zooming way in but that’s much less “screen” real estate than what a real workspace offers.
Also it’s too heavy to wear comfortably for long sessions
Drone pilot?
It also has basically no battery life and once that mostly useless battery becomes completely useless you are never unplugging that thing from the wall because you bet Apple made that battery impossible to replace!
The battery pack is literally just USB c.
Not impossible, just impossible to afford
Have you heard of the Apple Cheesegrater?
Shit I’ve bought MacBooks for work that cost as much as that headset, and my current laptop costs about as much as this.
$3500 is nothing for a computer, let alone a prosumery AR/VR heatset with a computer built in.
A lot of tech, including computers, commonly cost that much for a long time. It’s not a totally outrageous for consumer tech.