I just noticed this sticker on my gas tank cover on my X5M60i.
Anyone got any explanations? Just curious.
You must log in or register to comment.
And Castrol Lubricants- depending on what year the car was made
I recommend top tier detergent gasoline, but don’t shop exclusively Shell
They added the sticker because Castrol was outbid and had to do it on the fly.
Worked for bmw when it happened.
They changed the intended oil weight in on the e39 m5 because of what was available
Probably for the same reason that Volkswagen Audi how a castrol emblem on the oil cap.
Partnerships or sponsorships.
I’ve exclusively used shell 93 for years now across multiple cars and haven’t had any issue
I worked for bmw for nearly a decade. Before these stickers tech support always recommended Shell, at least here in Canada. No ethanol, fewer additives, etc. We had so many more issue with cars running other brands, especially Petro-Canada in the winter.
Exxon 93 is the jam
Not gonna lie Shell does it best for me. Here in Canada options are shit/limited. It all started when i drove down to Miami and used Shell and noticed a positive feedback from the engine response slightly different but noticable. Now here in Trudeau Land we have Shell 91 and that’s pretty much all i use
Shell paid to have that there.
I mean Shell have been partnering up with BMW and Ferrari for a while now, so isn’t really a surprise.
Shell (Pennzoil) was only a BMW supplier for a couple years. Now back to Castrol.
I’m not talking about an oil supplier. I’m talking about a whole partnership between the two companies. That’s why you see BMWs in Shell adverts and Shell sell M sport merch and that’s why BMW recommends Shell fuel.
Shell is penzoil?
You mean pretty much Ferrari and Ferrari right?
Couldn’t have said it better myself tbh
That’s what BMW stands for:
- B: Pretty
- M: Much
- W: Ferrari
I fuckin knew it!
Between you guys and the Volvo guys lately, it’s been a real weird show.
Who wants to be normal?
Touché.
I thought it was “fix it again, Tony”
No, that’s KIA
killed in action
Shut up, Dale
in Italian
Most accurate answer.
Not most accurate I know if it’s an NA car it’s specifically paid for
Edit for clarity: it’s 100% accurate no qualifier necessary
It’s just like the recommended oil certification. Oil companies have to pay to get that certification… It doesn’t matter if it’s BMW long life, Mercedes-Benz, dexos. If the company doesn’t pay they can’t advertise it on their bottle.
It’s only a sticker because they’ll recommend someone else if they place a higher bid.
Just like how castor oil on some oil caps.
Do you mean… Castrol?
Yeah, but Shell premium is generally better than other fuels. It creates more horsepower, and is presumably a cleaner fuel. HotRod Magazine does an independent test on an engine dino every few years and Shell Vpower premium always wins out.
Shell and Sunoco pretty regularly beat out others. It only really matters if you’re running a tuned car, but there’s a noticeable difference.
Oh agreed. Just with they had higher than 91 octane here.
Most gas stations all sell the same gas from the closest refinery.
Around here, Chevron tends to be the best.
Was going to say paid advertising for sure
BMW secured a bag. That’s the explanation lol
I used Shell in my 93 octane pro tuned WRX and I watched my numbers fairly religiously and I swear it ran best on Shell. Then I traded and got the M240 and noticed that on the fuel door. So…still going there when convenient. Majority of the time. Who knows…
I’ve definitely seen less knock retard on shell 91. Costco 91 is close.
76 and Sinclair at the worst.
People who say the brand doesn’t matter have simply never looked at how their cars are reacting to different brands. Shell absolutely is one of the best if not the best.
Try filling with Shell 93 then try something like Gulf 93 and watch all those timing corrections kick in.
Same 123d m and m140i best mpg , performance and pops and bangs from Shell
All my cars have always ran best on shell
It’s probably all the tears of Nigerian orphans boosting the natural lubricants
Finally, a use for all the tears.
I’ve just been using them to season caviar, like a fool!
Best I can do is a sketchy truck stop off of the interstate in a rural western state at 2 in the morning.
Make sure it’s right before they get fuel delivered and their tanks are almost empty. That’s when the fuel is the cleanest.
BMW has a deal with shell to put that on their cars. Similar to how they recommend Castrol oil
Some say Valvoline depending on the year!
BP (Castrol) paid to have that recommendation during the E9x era. Starting with the F generation, it’s been Shell. The “OEM” BMW oil is made by Shell as well.
Just objectively wrong lol. Castrol (BP) is the current oil producer for BMW, hasn’t been Shell for several years. Same as the OE coolant is made by Zerex (Valvoline)
Starting with the F generation, it’s been Shell.
My 2012 F30 manual recommends Castrol…
It was around the time the F80 came out, so 2014
Yeah it depends on what year and location you buy it from. Mine says chevron 90 or better.
I like how they engineer the car to such tolerances and specifications but this marketing sticker is just applied with the precision of a blind howler monkey.
Applied with precision by a blind howler monkey. Loving it
I work at Plant Spartanburg, where that car was made that definitely shouldn’t have made it past the gates
Meh it’s a visual inspection. Could’ve also been done after final as well as an “oh shit we forgot our contractual obligation to shell on some cars”.
A lot of the black labeled stickers are done in the same process. It’s inspected by a inspector at the end of that line and again after the roll booth processes.
Oh I get it. Still visual inspection. Can only rely on about 80% of defects being caught visually in a high rate environment. The severity of such a defect is super low though so something like this doesn’t need anything better.
It’s the same on our 2021 x3 m40i lol
The monkey or the sticker
I like that it isn’t centered. It catches your eye better.
Absolutely not, I too work there. Hall 50 Band 44.
I would argue it’s applied misaligned so as to grab attention. Cars have stickers in many nooks and crannies that are perfectly straight and aligned. A sticker like this calls attention to itself in contrast to just another perfectly aligned sticker that a normal person would be blind to. You know how YouTubers add typos or some other intentional inaccuracy in the their videos just for people to comment about it thus the video gaining traction since engagement is good. I mean the OP did post it here because he felt something was off about it. So it did work. Or maybe the monkey thing is real idk lol
As a blind howler monkey I approve this message.
I like how they engineer the car to such tolerances and specifications but this marketing sticker is just applied with the precision of a blind howler monkey.
I’m an aircraft mechanic, and the work I do is usually super specific. Tight tolerances, exact materials and specs.
Last time I was flying, in the lav there was a placard on the door that was waayyyy put of alignment. Like, the whole airplane was put together so well, and the lav placards were done late Friday afternoon.
It is applied by the most precise robot in the whole factory in exactly that angle on purpose! You just don’t understand their great message behind that sticker…
My guess is the shell sticker was applied at the dealership by pre delivery rather than the factory
I think that’s done so people actually read it. While I read stickers a lot, I regularly find new stickers in places I should have noticed earlier but didn’t because they didn’t catch my attention
No they’re not engineered with high tolerance and specifications like Toyotas. I’ve had quite a few BMWs and Toyotas. Look at a new BMW window mechanism and look at a 20 year old Toyota window mechanism. BMW should’ve used whoever Toyota contracted to make windows mechanisms among other things.
I like that the sticker isn’t centered. It catches your eye better.
Almost like the worker installing it knows the truth 😅
Especially compared to how nice the other one is