“we paid some other company to take the fall for our pollution” has always been a dumb marketing ploy

And suddenly 99.99% of labels are gone.

I wish Canada and the US had at least some of the EU’s fortitude to challenge big business and their stupidity.

This is the best summary I could come up with:

On Wednesday, members of the European parliament [MEPs] voted to outlaw the use of terms such as “environmentally friendly”, “natural”, “biodegradable”, “climate neutral” or “eco” without evidence, while introducing a total ban on using carbon offsetting schemes to substantiate the claims.

It comes amid widespread concern about the environmental impact of carbon offsetting schemes, which have often been used to justify labelling products “carbon neutral”, or imply that consumers can fly, buy new clothes or eat certain foods without making the climate crisis worse.

“I am particularly pleased that claims such as “climate-neutral” or “climate-positive”, which are based on CO2 offsetting, have been completely banned from the internal market.

The directive comes after months of negotiations over how environmental claims will be regulated in the EU, with a deal reached in September that was approved by law makers on Wednesday.

Environmental NGOs have raised concerns about claims based on offsets, including the 2022 World Cup in Qatar which was advertised as a “carbon neutral” event.

The European Union is taking leadership in combating greenwashing,” said Lindsay Otis, a policy expert on global carbon markets at CMW.

The original article contains 454 words, the summary contains 186 words. Saved 59%. I’m a bot and I’m open source!