It screams that because that’s the image the target market wants to portray. Most Tacos are total pavement-princesses, ironically owned by the kind of people who love to decry full size pavement-princesses on this very sub. They aren’t going deep back country - no 5g there and caffeinated milkshake driver-thrus for them. They’re mostly bought by people who want to look like modern weekend-warrior adventure types despite them not actually being even close to that.