Audi makes great interiors - materials, ergonomics, and aesthetics are above any BMW interior, imo.

BMW used to make the sportiest/most beautiful luxury cars, but they abandoned their status as “the ultimate driving machine” to become more like Audi & MB, not do as good a job at it, and then force their buyers to be enveloped inside the worst exterior designs ever conceived by mankind…Somehow, this equates to BMW becoming the luxury car sales leader. So, there is that…