Disney are masters at marketing. CBS/Paramount have no clue what they’re doing.
In other words, when it comes to marketing (and a considerable number of other decisions) Disney are the Romulans. Don’t always make the right decision, and they definitely don’t make friends, but they’re effective and insidious.
CBS/Paramount might as well be Pakleds. Effectively braindead and somehow stumbling through just enough success to keep themselves alive.
It wasn’t even necessarily Disney’s lead on this one. Lucasfilm has always used Star Wars as a vehicle to sell toys, and that didn’t change since the Disney acquisition.
Granted, Disney is good at that as well, so it was a pretty good match up.
Disney did it right with the freaking porgs when Episode VIII dropped. Those things were everywhere
Disney are masters at marketing. CBS/Paramount have no clue what they’re doing.
In other words, when it comes to marketing (and a considerable number of other decisions) Disney are the Romulans. Don’t always make the right decision, and they definitely don’t make friends, but they’re effective and insidious.
CBS/Paramount might as well be Pakleds. Effectively braindead and somehow stumbling through just enough success to keep themselves alive.
“I don’t have a big enough helmet to approve production of moopsy plushes.”
Just in case anyone feels that comparing CBS Parount’s toy tie-in marketing to Pakleds is unfair, I submit this evidence:
https://duckduckgo.com/?q=start+trek+toy+helmet
It wasn’t even necessarily Disney’s lead on this one. Lucasfilm has always used Star Wars as a vehicle to sell toys, and that didn’t change since the Disney acquisition.
Granted, Disney is good at that as well, so it was a pretty good match up.