The offer was for $22.5k ($7.5k per member). Their counter-offer of $75k per member ($225k) was rejected and that’s why they went public. GTA V has 441 licensed songs, and there’s no way Rockstar is going to be paying $99 million dollars for just songs.
I’m not surprised they rejected a 10x counter offer, and looking for sympathy on social media is kind of silly. Pretty crazy that this band thought they had the negotiating power to get a 10x deal out of this.
Perhaps they should’ve asked for a sliver of a percentage rather than a large amount upfront, but based on their counter-offer they weren’t interested in percentual royalties.
Until the game is launched, Rockstar is operating on investment money and every component of the game is expressed in cost. Spending 1/85th of 11 years of revenue (or about a third on top of development cost) on songs upfront is hard to sell to executives. Especially when the rate is set by a small band like this.
Asking Beatles money for a Heaven 17 song was worth a try, but I don’t think they get to feel incredulous after their counter-offer was refused. Don’t high-ball offers you can’t afford to lose!