I would point to the Mustang’s extensive options list, allowing a level of factory customisation that was previously unheard of.
This was Iacocca’s stroke of Genius that gave the Mustang very broad appeal, and the sales rolled in. I’d also argue that every successful “Pony Car” since has also had an extensive options list.
I would point to the Mustang’s extensive options list, allowing a level of factory customisation that was previously unheard of.
This was Iacocca’s stroke of Genius that gave the Mustang very broad appeal, and the sales rolled in. I’d also argue that every successful “Pony Car” since has also had an extensive options list.