The 1965 Mustang was the most successful vehicle launch since the 1927 Model A. Ford originally planned to sell 100,000 Mustangs in 1965 and ended up selling nearly seven times that figure. What made the Mustang such a huge seller in 1965?
The 1965 Mustang was the most successful vehicle launch since the 1927 Model A. Ford originally planned to sell 100,000 Mustangs in 1965 and ended up selling nearly seven times that figure. What made the Mustang such a huge seller in 1965?
I would point to the Mustang’s extensive options list, allowing a level of factory customisation that was previously unheard of.
This was Iacocca’s stroke of Genius that gave the Mustang very broad appeal, and the sales rolled in. I’d also argue that every successful “Pony Car” since has also had an extensive options list.