Not individually. Multiply $100 visits times hundreds of clients and it adds up for the dealership.

That’s without mentioning how often they use a simple oil change visit to tell people something else in their car needs replacing even when it doesn’t really yet.

All of that adds up to a LOT of missing money.

They don’t even know anything about their ice vehicles… I taught so many salespeople about things they didn’t know last time I shopped because I had spent a lot of time researching that particular truck and its trims.