Two I have to always explain to people that are not car enthusiasts (in North America) that it exists and what it is: Genesis and Alfa Romeo.
Genesis I understand because its relatively new. Most people have no idea it exists and which country it comes from.
Alfa Romeo, almost every non car enthusiast I have talked to has never heard of it. The rare person who has heard of it just knows terrible reliability as the only thing about the brand.
The wild part is that the Maserati Grecale has access to cooled seats, HUD and 360 cameras and it is based on the Stelvio. All features that the Stelvio lacks.