The price difference between the base 4 series and the base i4 appears to be around $3k in 2024, which is pretty shocking really. That end of the market wouldn’t even blink at that price difference. Price difference is shrinking to zero faster than you think.

Not all electric motors are created equal. The motor in the Leaf not the same as the motor(s) in the i4 M50. And the i4 M50 does 0-60mi in 3.3s - faster than the M4 competition at 4.1s. But it doesn’t corner as well.

The real challenge is going to be delivering a track car. GT’s aren’t a struggle, they’re already making them. But we won’t see true track EV’s until kWh/kg goes up.

As far as interior quality goes, staying with BMW, they’re already providing an interior experience in their EV’s that matches their ICE offerings.

At that top end, hypercar & supercar end of the market, price isn’t the problem. Delivering an equitable driving experience is, so we won’t be seeing an EV lambo for a while. But a full fat EV M3 should be coming around 2027.

Well if Mazda hadn’t made a lump of crap, their sales would have been better.

Sporty 4door GT when?

Vested interests marketing their way out of responsibility for an apocalypse. Just disgusting.

They’ve out Toyota’d Toyota - good for them.

Nice enough, reasonable price, good range - exactly what most people want in an EV.