Agitated-Airline6760@alien.topBtoBMW@gearhead.town•G87 colors - What is BMW thinking?English
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1 year agoLow volume color * low volume color = even lower sales figures
It’s not a cost issue. It doesn’t cost any more for BMW to paint the M2 in Alpine White vs Thundernight Metallic. It’s a marketing dept trying to make some particular color “exclusive”.
There is no such thing as “BMW won’t let them drop under 80% of original MSRP”. BMW USA is not the one deciding what a used car is worth. Anything and everything is negotiable.