The crowd at a SXSW screening booed at a video telling people to "stop resisting" AI advances and embrace them.

Audiences attending the SXSW premiere of “The Fall Guy,” starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.

  • tiredofsametab@kbin.run
    478·
    8 months ago

    The fuck is a “sizzle reel”. I mean, I get what it probably is from context, but who comes up with this shit

    • GeneralEmergency@lemmy.world
      349·
      8 months ago

      I am generally confused as to how you’ve never heard the term before and are just assuming it’s a new phrase.

        • MotoAsh@lemmy.world
          451·
          8 months ago

          Marketing and executive work shares many similarities with being in first grade. Flashy colors and stupid slogans go pretty far when the target has a child’s brain.

          • Rodeo@lemmy.ca
            5·
            8 months ago

            The target being the executives who will approve the marketer’s work.

        • GeneralEmergency@lemmy.world
          56·
          8 months ago

          A short video normally no longer than 3 minutes designed to show off a product, usually in the form of a montage.

          It’s an old term so I can’t imagine how you could live your life and not hear the term.

          • my_hat_stinks@programming.dev
            71·
            8 months ago

            There’s no need to be a dick about it, just because you know a something doesn’t mean everyone else must also know it. I can guarantee there’s common terms you aren’t familiar with. Especially when you consider that this is marketing jargon with common alternate terms (eg demo reel).

            • sugar_in_your_tea@sh.itjust.works
              4·
              8 months ago

              Yup, I’ve been in the workforce for quite a while and I don’t think I’ve heard the term before. I generally avoid marketing types and try to avoid new product launches because I don’t like all the BS the marketing departments come up with to try to sell me on their half-baked crap (I usually wait for independent reviews).

              So if I’ve heard it, I’ve tuned it out. I’ve heard of “demo reel” (i.e. when trying to get sponsored as a skateboarder or whatever) and “show reel” feels familiar, but not “sizzle reel.”

              In my line of work (software development), video is rarely the desired format for anything, and certainly not as a demonstration of skills. We largely work in text, and if you asked me to make a demo reel of something, I’d have to spend some amount of time looking up how to do that (I haven’t edited a video in decades, aside from short screencaps). If I ever need to do that on the regular, I know it’s time to retire or find a new job…

        • GeneralEmergency@lemmy.world
          27·
          8 months ago

          When

          Any time a product is being shown off.

          Context

          Fucking anything. Apple showing off its new iPhone features, a studio showing clips from its upcoming shows, and an actor showcasing their previous work.

          • tiredofsametab@kbin.run
            71·
            8 months ago

            I’ve seen such things (though not Apple presentations) and don’t recall ever hearing the term sizzle reel.

          • sugar_in_your_tea@sh.itjust.works
            21·
            8 months ago

            I ignore all of that crap. When Apple or wherever makes a new thing, I read about it in text and maybe watch a YouTube video with highlights. I don’t care about upcoming movies or shows, I care about what exists and what reviewers have to say about it.

            I’ve helped a friend make a skateboarding demo reel (he called it a demo tape) to try to get sponsored, but that’s about it. I’m guessing this is a name for the same type of thing?

            At work, I deal mostly in text, and if we have to watch a video about some upcoming initiative, I’ll either skip the meeting or get work done with the audio in the background, because I know it’s a waste of time. I’ve never cared to know what the marketing dept calls those videos, they never have anything valuable in them.

        • kingthrillgore@lemmy.ml
          1·
          8 months ago

          My favorite example is when we had to put ads in the whitespace around the site center. In webdev we called it the ‘gutter,’ the ad team calls it the ‘wings.’ Wings is more positive. The WebComponent for them is literally called <SideGutter> you fucknuggets

    • owen@lemmy.ca
      5·
      8 months ago

      Yeah, reading that phrase already has me a bit pissed off. Gonna cooldown before watching the conference itself 😂

    • fjordbasa@lemmy.worldEnglish
      2·
      8 months ago

      I’ve heard it before, i thought the context was for a specific product, or like a video resume for visual artists… not a video to be shown to the public at a conference

    • kingthrillgore@lemmy.ml
      2·
      8 months ago

      Its kinda like when they bring out fajitas at a restaurant on one of those fake ass skillets that was just resting under a broiler and they add water or soy sauce + oil to make it sizzle, to sell it to others.