In the first 6 months of 2023, Fiat Sold a total of 280 cars. There are currently 357 Fiat dealerships in the US.
https://www.goodcarbadcar.net/fiat-us-sales-figures https://www.scrapehero.com/location-reports/Fiat-USA/
In the first 6 months of 2023, Fiat Sold a total of 280 cars. There are currently 357 Fiat dealerships in the US.
https://www.goodcarbadcar.net/fiat-us-sales-figures https://www.scrapehero.com/location-reports/Fiat-USA/
I remember reading a very funny interview where a Fiat dealer told the interviewer that selling Fiats was the worst business decision he ever made:
There was a time when FCA was begging every dealer in their network to carry Fiat, and if you did, you got the license for free! You just had to pay for the Fiat sign.
In 4 years his dealership didn’t even sell enough Fiats where the total gross profit exceeded the cost of the sign
So selling Fiats is as bad a financial decision as buying one. That’s funny
Pretty much the microeconomic definition of a market that must eventually cease to exist.
Fiat is a sign selling company with some cars on the side/s
I don’t understand the desperation of trying to make Fiat ‘work’.
It just isn’t. It’s not a brand us Americans really care for and their product lineup is not competitive. It doesn’t take a genius business person to know when to cut their loss and move on. I’d stop allocating any resources to Fiat and put it towards Jeep/Ram/Dodge, yenno, brands that actually sell.
this so much, coming from an italian. stellantis management has been incredibly bad and dont even think they are doing any better here. current lineup is just bad even for euro standards
It’s also garbage…which is why no one wants it.