Long travel suspension is a huge deal. It is very expensive to do in the aftermarket (and you have to throw out a ton of parts you paid for from factory and your warranty to do it). And enhances every type of off-roading be it high speed or slow and technical. Toyota didn’t widen the axles or control arms on the new TRD Pro/TH. Whereas GM and Ford do widen the axles and control arms for the ZR2 and Raptor. And the Gladiator solid axles are still best for articulation at slow speeds.

The new Tacoma doesn’t have a front locker. The others do.

The Ranger Raptor is full-time 4WD. GM has an auto 4H. Jeep has the lowest range 4L by far. All unique features that Toyota lacks on the Pro and TH (they only offer auto 4H the Limited trim).

I also think the Trailhunter is a big missed opportunity to make a true from the factory overlander. Toyota puts the ARB shocks, which are good but again lack travel, and possibly different springs on it. And a rear steel bumper from ARB. But didn’t fully commit and offer a front winch capable steel bumper. Which GM does with the Bison and so does Jeep. Having these from the factory are far more important than a built in air compressor (neat but way cheaper and easier to do aftermarket, let alone the very real warranty and insurance implications when you do things like aftermarket steel bumpers).