So Lotus branded charging station equipment. Given the success Tesla has with spreading their name through their charging solution I am not surprised others would jump on the band wagon. Mercedes made some recent moves in this direction as well.
The down side is they need to insure their solution is a robust as can be else they will damage their brand. As for why Lotus is going this direction, perhaps they just cannot compete in the global EV market and stand out from the rest?
So Lotus branded charging station equipment. Given the success Tesla has with spreading their name through their charging solution I am not surprised others would jump on the band wagon. Mercedes made some recent moves in this direction as well.
The down side is they need to insure their solution is a robust as can be else they will damage their brand. As for why Lotus is going this direction, perhaps they just cannot compete in the global EV market and stand out from the rest?
Why would Lotus need to seriously chase volume? They’ve always been a pesudo-exotic brand at best.
If they get 5,000 sales of the Eletre a year (on par with the Lamborghini Urus), they’ll do just fine.