There’s no margin in cars. All your gross profit is in premium truck and SUV’s. There’s a reason you don’t see bare bones work truck trim level trucks on the lot.
Combine that with the fact that entry level EV’s are still pretty expensive and it just makes sense. (I live in Canada, so this might not be as true if you’re in the states.)
Technician here who also worked in auto sales.
There’s no margin in cars. All your gross profit is in premium truck and SUV’s. There’s a reason you don’t see bare bones work truck trim level trucks on the lot.
Combine that with the fact that entry level EV’s are still pretty expensive and it just makes sense. (I live in Canada, so this might not be as true if you’re in the states.)