- cross-posted to:
- teslamotors@lemmit.online
- cross-posted to:
- teslamotors@lemmit.online
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EVs were 8% of the market this year, out of that 8%, 57% was Tesla.
Meanwhile, in the recent past, Mazda had one EV to offer, the MX-30 with a 100 mile range.
The innovators just wanted an electric vehicle. The early adopters want a vehicle without too many serious compromises like overall range and cost of ownership.
Tesla knew this and built a network in tandem with cars that could road trip with minimal inconvenience. They’re doing it right and will continue to dominate the market until the: charging network, driving range, and pricing vastly improve for their competitors.
It doesn’t seem that complicated…
Giving up already?
Drinking that Toyota koolaid
Mazda (and Subaru) are going to end up as part of Toyota before too long (not just collaborating like they presently do) so it’s not a surprising stance IMO
Toyota and Mazda have already been partnered up, which is why they’re doing so well. https://mazdatoyota.com
They made 457 EVs for the US market with 100 mile range and priced it over $35k. Yeah, that’s not going to be a hot seller.
But it was a premium product
In comparison with Yogo or Lada?
Lada!!
In fact, there is an electric Lada prototype - https://en.wikipedia.org/wiki/LADA_Ellada :)
It’s Yugo, not Yogo lol
“No one’s buying our overpriced EVs! *sob*” - Mazda
I was at a Mazda dealership ~10 yrs ago and the salesmen were absolute anti-EV, conspiracy-spouting, misinformation filled doofuses. It’s good that they’ll be out of business.
Hilarious when competition unwittingly admits people love Teslas.
Hmm, “we sell premium poo in a box, and I just don’t understand why it’s not selling!”
Because of current economic conditions, it isn’t that easy for established auto makers to enter the EV market. The risks and decisions Tesla can make are because they are solely an EV company (and started 10-15 years ago).
They should make a miata EV. Reasonably priced roadster/doesn’t have to be crazy hypercar fast or anything (like the regular one) Might not be as popular as a crossover, but there’d be a LOT less competition in that segment.
Won’t be good if it’s 4000 pounds. Mazda should wait for lighter battery tech before trying to build a Miata.
EVs have something build in any sports car needs low cog.
Weight might look important but with the torque available it simply doesn’t matter.
Plus the car needs to feel sporty but will never be used for actual racing so a bit of more weight does not matter at all for the intended user
Weight might look important but with the torque available it simply doesn’t matter.
Objectively wrong, especially when we are discussing cars like the Miata.
Weight is everything. Cars are so heavy by necessity (safety regulations, etc), that they need a stupid amount of torque in order to feel ‘anything’. But you cannot truly get a feel from those cars unless you are driving stupidly fast speeds.
The instant torque of an electro motor even at low rpm makes that a thing of the past.
And yes… for a true race car less would be better but this is a consumer vehicle and here the feeling of speed is enough and thats is more created by an instantaneous reaction than actual powe or speed
Long story short an electric Miata would be fun…
If they make an EV Miata, and it is any good, it will be my next car. Currently driving a 2 year old Mach-E and plan on owning it a while. I had a Miata in my early 20s and loved it (until it started to fall apart at 100k miles). Looking forward to my old guy in a convertible phase in the next few years.
Miatas aren’t long range cars. They’re small and no fun for long drives, and they don’t need a lot of power either
I would be interested in this. They did confirm an “electrified Miata” for 2026. Not sure if that means full electric but we’ll see.
MG Cyberster sets a good example, although it doesn’t seem to be coming to the USA.
Heck, even a hybrid could be potentially interesting to see. These days I’d prefer to see full EV (although I’ve owned ICE, regular hybrid, plug in hybrid, and full EV cars at this point).
My Taycan rocks. It’s just too damn $.
But at least there is YoY growth.
The other numbers are 👌🏾👌🏾👌🏾👌🏾
The problem with the taycan is that the only people who are buying one are people who want a Porsche that happens to be an EV. Otherwise they are way too expensive.
Agreed.
Most people don’t even know Porsche has an EV. They market to their existing customers basically…
Mazda has been screwing themselves since they didn’t listen and make a MazdaSpeed for the current generation of drivers with money and then taking aim at luxury lines like Lexus. I’ve been a mazda3 owner since the first gen and stopped at my current 2010.
They aren’t listening to customers and haven’t since they redid the 2013 to whatever is going on now.
“EV is absolutely important technology, and we are developing it. But [in the U.S.] EVs last year [were] about 6% of the market. This year it is 8%. And out of that 8%, 57% was Tesla. Other EVs are not taking off, inventory is piling up,” he said
So EVs increased their IS market share by 30% in one year, represents about 15% of the light vehicle share in the US, all with lukewarm at best marketing & infrastructure support, and Mazda doesn’t want a piece. Cool. Part of my decision to buy a Volvo EV was based on the way the company has embraced an EV future.
Mazda, tell us your business model Is based on supporting you parts market through unsustainable design & planned obsolescence w/o telling us. Maybe it’s time to bring the hamsters back.
Says the company who makes touch screens turn off while moving, remote start activate via app, that doesn’t even tell you if the car actually started and dial wheels in awkward places to control media
Like Mazda’s drive trains, do not like their user interfaces at all, like the worst of the brands. So fix those first, before you waddle into the EV market and complain no one’s buying you products.
Some version of “bad cars aren’t selling” is a super hot article subject when the bad cars are EVs.
Note to the Mazda CEO as a current CX-5 Leasee: If you made an EV version of the CX-5 with market competitive stats for $10-15k more than the gasser, I would have already bought it, dumbass.
Sounds like spin to cover his own ass since Mazda sucks in EVs.
Yeah let’s make an EV with 90 miles and complain no one is buying our EVs.