The EV transition is essentially a “clean slate” for them and gives them a window to make people move past the “cheap Korean car” stereotype. A once in a generation opportunity to redefine your brand, and it would be stupid to not double down.
They were already getting rid of the ‘cheap Korean car’ reputation well before their EVs. In Germany, they gained plenty of popularity with their new N brand and their very long warranty. And many here know that Biermann was responsible for the N brand who is widely known by car enthusiasts because he was in charge of BMWs M brand for a long time, tho he is retired now.
Brilliant move by Hyundai. EV is a fresh market where Hyundai have less baggage when it comes to establishing its brand, shaking off old cheap Korean cars public perception. In US market (where Chinese EVs aren’t coming), Hyundai/Kia is def on course to replace Toyota/Honda/etc in EV era.
Guess I’m not getting a Hyundai
I love my Niro EV. And you can’t beat Kia/Hyundai warranties.
Why would any auto manufacturer back off hybrids?
A hybrid is a complex machine. It may have higher long term costs, (I have an 18 Accord Hybrid and a Model 3. I’ll let you know in a few years.
Thank you! My wife is not yet sold on EVs, but she still wants to save money on gas so we bought her a hybrid SUV
Hybrids are actually a reduction in complexity in many ways. The engines are less stressed, you have no conventional transmission, electrical system is simpler, etc.
Muñoz is eager to start making batteries and EVs in North America for Hyundai’s vehicles to qualify to the $7,500 federal incentives. Currently, no product from Hyundai Motor Group qualifies for these
They are already doing well, imagine the rocketship once they sort this out
US and Japanese brands are going to be left in the dust, wondering what went wrong as Chinese and Korean cars are too far ahead to be caught up. Short sighted to go against the flow…
Tesla and Rivian are American brands…
Hyundai W
When the hell is there going to be more info on the Ioniq 7?
As competitors back off? Ha, are you freaking kidding me?!
I love my kona64. 10 years ago I would have laughed at a hyundai. The days of BMW and Audi are gone
Good. The traditional auto manufacturers who are avoiding or ignoring EV’s because it’s difficult are going to get their asses handed to them by the little guys.
Hey Ford, Toyota et al; just because you can’t do it doesn’t mean it’s impossible. Difficult, maybe… but while you’re clutching your pearls and declaring how impossible it is, someone else is going to figure out how to make it better, quicker and cheaper than you and they’ll eat your lunch.
This happens all the time to incumbents… look at IBM.
Maybe they should help owners of their cars with the absurd insurance premiums?
My PHEV was cheaper than my Corolla to insure lol.
I just hate Hyundai because of the stolen car epidemic
Hyundai isn’t stupid. The pullback is a facade.