Its very hard to compete with porsche if you’re going after the enthusiast market. And then when you get to 150-200k you had the Audi R8 and GT3 to compete with. unless you’re a die hard mercedes fan, you’d pick the GT3 or R8 over the equivalent AMG GTR.
It is interesting they kept the AMG GT around and are now marketing it as a lc500 or 8 series competitor. i can’t imagine those cars have high profit margins for the company. they hardly sell any.
R8 is gone, NSX is gone, 570S replacement is a lot more money, and the Vantage is long in tooth, so there is a market opportunity there.
But I think you hit the nail on the head, why move the formula towards two cars that don’t sell very well? Because some customers complained that the GT was too stiff or too loud or something?
Its very hard to compete with porsche if you’re going after the enthusiast market. And then when you get to 150-200k you had the Audi R8 and GT3 to compete with. unless you’re a die hard mercedes fan, you’d pick the GT3 or R8 over the equivalent AMG GTR.
It is interesting they kept the AMG GT around and are now marketing it as a lc500 or 8 series competitor. i can’t imagine those cars have high profit margins for the company. they hardly sell any.
R8 is gone, NSX is gone, 570S replacement is a lot more money, and the Vantage is long in tooth, so there is a market opportunity there.
But I think you hit the nail on the head, why move the formula towards two cars that don’t sell very well? Because some customers complained that the GT was too stiff or too loud or something?