TikTok Is Shutting Down its $2 Billion Creator Fund::TikTok’s controversial creator fund allowed short-form content creators to earn money for their videos. The program will end in December.
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This kills the app.
Finally.
I don’t think so. With the tiktok shop, this move will push creators to shill (mostly) crappy products in order to make money. Or potentially transition to something like Patreon, but I’m not sure if that’s even doable with short form content.
It will create a content creation vacuum, which will be filled by the next big thing.
I’m not sure it’ll create a vacuum, though. Sure, some creators will leave but overall I think the content will just decrease in quality as the main motivating factor shifts from actual good content to pushing viewers into other methods of monetization.
Some creators do get support from patreon, but most of those creators are on other platforms. I’m betting that this move pushes those creators out to focus on their other platforms, which will lead to a drastic drop in quality content.
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The algorithm shows you more of what you spend time watching.
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I got too excited when I saw the first half of the headline. :P
