Disney’s Loki faces backlash over reported use of generative AI / A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regard…::A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was created using generative AI.
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If you’d read the article, it appears that this image was posted on shutterstock without being marked as being AI-generated, so this is less Disney not being able to help themselves, and more a person working for Disney inadvertently selecting an AI generated image because whoever uploaded it to shutterstock lied about its source.
They didn’t lie about the source, you can upload AI images to Shutterstock as long as it’s made using the shutter stock AI trained on shutter stock uploads with all profits going to Shutterstock.
Edit: I was mistaken, the image was marked as not using AI by it’s uploader
This is who’s trying to regulate this btw, companies like Shutterstock, Getty and adobe.
AI is a-okay, as long as you don’t make it for free with an open source program.
It seems you missed the sentence where they say the image in question was not created by Shutterstock AI.
The article also states that it is against shutterstock TOS to upload AI-generated images that are not created by the shutterstock AI, which is what happened here. So to reiterate, the user that uploaded this photo misrepresented it as a non-AI-generated image. So in other words, they DID lie.
Ah very true, I misread and thought it said Shutterstock wasn’t labeling which images are made with AI.
Hilarious considering how litigious they are with their own works.
It’s always one big clown show of hypocrisy with giant corporations. And then the government and their buddies give them claps on the back for a job well done and reaffirm their shitty behavior. 🤡
The anti cheese prequel edits being taken down from YouTube was one of the shittiest parts of Disney taking over Star Wars for me.
Not to suggest that Disney is innocent or couldn’t have done more to avoid this, but I wouldn’t be at all surprised to learn that the marketing art materials were outsourced to a dedicated studio who decided to use AI (possibly even without telling Disney).
Lots of outsource-focused art studios overpromise and overstretch to win their contracts, and then the artists end up having to cut corners to meet the crazy deadlines they’ve been given.
You almost hit the nail on the head. Disney is not to blame in this situation at all. One of their designers went to shutterstock (totally normal) to buy and use some art (again, normal, industry standard), shutterstock sold the art that had been uploaded by an independent artist (that’s how this all works).
HOWEVER, the artist used AI to create his image and neglected to add the “Created using AI” tag to his art which is required by the terms and conditions of shutterstock.
In this instance both Shutterstock and Disney got taken for a ride and are getting the negative press because of an individuals decision.
You could technically blame shutterstock a little bit for not vetting what they host but as far as I am aware there are no reliable tools for determining if an image is AI with 100% certainty.
A lot of the same sentiments were had when any new technology comes out.
It’s just another tool that artists can use in their repertoire.
Like lawyers and DMCA