Funny how every time somebody mentions “reducing consumption” people jump into comments to insist, no, reducing personal consumption is a scam, only political action matters, keep buying everything you want.

I think one reason is that if you point out that doing something is wrong, you put people in the situation of questioning whether they are as much of a good person as they thought they were, which they may interpret as a personal attack on their morality.

It’s the same mechanic that makes many hate on vegans. They don’t want to be confronted with the idea that their lifestyle is needlessly cruel to animals.