I think what might’ve happened there is their eyes have seen the posters and their ears have heard the ads, but none of it has registered - in such an over-saturated media environment and overstimulating world, their tired/wired brains are probably filtering out anything that is too complicated or doesn’t instantly hook up to their dopamine circuits. Anything with a whiff of an official political campaign to it gets cut off.

I say this sounding all condescending, but I think it happens to most of us at some point in our lives… I’ve definitely lost track of big events when my battery has been very low and if something isn’t about to happen RIGHT NOW it isn’t important and I forget about it.