In a move that feels straight out of the "Did they really say that?" playbook, Ubisoft now claims that microtransactions don't just boost revenue—they actually make games more fun.
Ubisoft reports that around 58% of their PC revenue last year came from digital add-ons, and despite the fierce backlash, the company maintains that this model is both sustainable and future-proof.
So future-proof that they’re bleeding customers, and everyone can see it plain as day.
So future-proof that they’re bleeding customers, and everyone can see it plain as day.
Milk the smaller and smaller base for more and more.
Sounds like Cable TV.
Another future-proof business.
And any free to play swill