In a move that feels straight out of the "Did they really say that?" playbook, Ubisoft now claims that microtransactions don't just boost revenue—they actually make games more fun.
  • ampersandrew@lemmy.worldEnglish
    44·
    11 days ago

    Ubisoft reports that around 58% of their PC revenue last year came from digital add-ons, and despite the fierce backlash, the company maintains that this model is both sustainable and future-proof.

    So future-proof that they’re bleeding customers, and everyone can see it plain as day.

  • Auster@thebrainbin.org
    21·
    11 days ago

    Remember when you could play to customize characters? Pepperidge Farm remembers.

    And regarding taking less time to progress, borrowing from South Park’s “freemium” explanation, maybe making the gameplay loop a bit more than just barely fun would avoid the player’s need for the game to hurry up? And if it involves gambling, it’s a whole other can of worms.

    Sounds like gaslighting to investors that start hearing about the subject.

  • absquatulate@lemmy.worldEnglish
    171·
    11 days ago

    Well, according to Ubisoft, they allow for a more unique experience by letting players personalize their characters or speed up progression. In other words, it makes things more fun… allegedly.

    Ah, so he didn’t actually say that, then? Tired of these mf clickbaits man.

    • SheeEttin@lemmy.zipEnglish
      6·
      11 days ago

      Yeah there’s no direct quote, and I can’t find what they’re referring to. I searched the doc for “unique”, “in-game”, and “microtransactions”, and didn’t see anything that might have been the source.

  • archonet@lemy.lolEnglish
    6·
    11 days ago

    you know, I was just wondering, replaying through Black Flag, how a company could go from making the best pirate simulator to… yeah, no, that explains a lot if that’s how they think “fun” works nowadays.

  • mhague@lemmy.worldEnglish
    5·
    11 days ago

    An article about microtransactions, riddled with distracting, screen-dominating ads. They used a massive interstitial before the article even began!

    I assume the article is praising Ubisoft for their scummy practices? “If you don’t like hundreds of ads microtransactions just subscribe buy the premium pass.”

  • taiyang@lemmy.worldEnglish
    2·
    11 days ago

    For a second I was worried this was an Unpopular Opinion post but then I realized no one has ever actually thought this ever.

  • Deestan@lemmy.worldEnglish
    2·
    11 days ago

    If you first hack off the fun, then sure. Buying the fun back in tiny pieces is technically adding fun?

  • mohab@piefed.socialEnglish
    2·
    11 days ago

    I’ve never had fun playing any Ubisoft game 🤣

    Stick of Truth was fun, but they just published that—Obsidian developed it with Matt and Trey.

  • don@lemmy.caEnglish
    1·
    11 days ago

    Also Ubisoft: aqueous hydrofluoric acid cleans your teeth.