Jesus yeah that’s a great point re:Musk/Twitter. I’m not sure that it’s true as you wrote it quite yet, but I would definitely agree that it’s, at the very least, an excellent prediction. It might very well be functionally true already as a matter of political economy, but it hasn’t been tested yet by a sufficiently big movement or financial crisis or whatever.
+1 to everything that you said about organizing. It seems that we’re coming to the same realization that many 19th century socialists already had. There are no shortcuts to building power, and that includes going viral on Twitter.
I’ve told this story on the fediverse before, but I have this memory from occupy of when a large news network interviewed my friend, an economist, but only used a few seconds of that interview, but did air the entirety of an interview with a guy who was obviously unwell and probably homeless. Like you, it took me a while after occupy to really unpack in my head what had happened in general, and I often think on that moment as an important microcosm. Not only was it grossly exploitative, but it is actually good that the occupy camps welcomed and fed people like him. That is how our society ought to work. To have it used as a cudgel to delegitimize the entire camp was cynical beyond my comprehension at the time. To this day, I think about that moment to sorta tune the cynicism of the reaction, even to such a frankly ineffectual and disorganized threat as occupy. A meaningful challenge to power had better be ready for one hell of a reaction.
I just want to emphasize that to set up a truly independent and unpaywalled piece of media, you probably need to abandon hope of it being even a viable side hustle. Quasi-independent media on, say, YouTube or Substack can make some money, but you’re then stuck on those corporate platforms. If you want to do your own website or podcast or whatever, that’s more independent, but you’re still dependent on Google if you run ads, or on Patreon if you do that sort of thing. The lesson of Twitter should make pretty clear the danger inherent to that ecosystem. Even podcasts that seem independent can easily get into huge trouble if, say, Musk were to buy Patreon or iHeart.
I’ve been writing on my website for over two years now. My goal has always been to be completely independent of these kinds of platforms for the long term, no matter what, and the site’s popularity has frankly exceeded my wildest dreams. For example, I’m the #1 google result for “anticapitalist tech:”
But I make no money. If I wanted this to be anything but a hobby, I’d have to sacrifice something that I think makes it valuable: I’d have to paywall something, or run ads, or have a paid discord server, or restrict the RSS feed. As things stand now, I don’t know my exact conversion rate because I don’t do any analytics and delete all web logs after a week, but I did keep the web logs from the most recent time that I went viral (top of hackernews and several big subreddits). I made something like 100 USD in tips, even though the web logs have millions of unique IPs. That’s a conversion rate of something like 0.00002 USD per unique visitor.
Honestly, if I got paid even $15/hr, I would probably switch to doing it at least as a part time job, because I love it. Compare that to the right wing ecosystem, where there’s fracking money and Thiel money just sloshing around, and it’s very very obvious why Democrats are fucked, much less an actual, meaningful left. Even Thiel himself was a right wing weirdo before he was a tech investor, and a right wing think tank funded his anti-DEI book. He then went on to fund Vance. It’s really hard to fight that propaganda machine part time.