I think it has to do with the max price to qualify for the $7500 rebate. If it’s a truck or an SUV the max price is $80K to qualify. If it’s a car it’s like $55K. So I think it’s less about marketing and more about being able to charge a premium and have consumers still qualify for the subsidy.

I wish they would’ve made this one here rather than the EV6. Even with a 27% tariff coming from overseas it’s still sub $30K for the base model and for the extended range it would be just over $30K + taxes + destination charges.

I’m driving a 2011 Ford Flex and am a fan of boxy vehicles. I’ve been waiting for an EV to come out that kind of hits those design marks for me and this one is it. I don’t need a third row any more and I don’t want to pay $80K for a new car so I’m not interested in the EV9 even though its great looking.