I dislike how Lululemon tokenizes plus-sized women. The “Further” campaign included one or two plus-sized runners, and last week’s U.S. homepage featured two plus-sized athletes doing yoga. Lululemon has dramatically reduced the number of items it offers in 14+, yet it wishes to portray itself as size-inclusive. Stores don’t even carry anything above a 12.
I realize these models may have been short, so they could fit into sizes 10-14. But a typical 5’9" model with the same BMI? Absolutely not. If LLL doesn’t want to offer larger sizes, that’s fine. But stop using plus-sized athletes as marketing tools.
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Woman here- just wanted to say that nothing is better than Merino wool. Nothing comes close. That’s all :)
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