This tech will be used to “personalize” your ads. And by personalize, I mean convince you that it truly is a life-or-death situation that you buy whatever monthly subscription they’re advertising.

But they have the money!

So now we can only what the streaming providers have licensed, and those things which we’ve “purchased” can and do disappear from our devices. And our answers are increasingly becoming hidden behind paywalls that require specific subscriptions & unskippable ads.

“Today” is only better than yesterday due to a recent huge disruption called “the internet” and companies are absolutely scrambling to restore the “bad old days” status quo that you allude to.