I think I read somewhere, brands favor to be on their own time now and so are doing their own events. It gives them better flexibility, and they can fly in people they want. Doing things on their schedule gives focus on only them, instead of fighting at shows. I see more brands fly in social media people to their events, especially to tracks or their HQ. Gives social media people something to talk about for a week on just that automaker.
I think I read somewhere, brands favor to be on their own time now and so are doing their own events. It gives them better flexibility, and they can fly in people they want. Doing things on their schedule gives focus on only them, instead of fighting at shows. I see more brands fly in social media people to their events, especially to tracks or their HQ. Gives social media people something to talk about for a week on just that automaker.