Wanna listen to this story instead? Check out this week's Better Offline podcast, "The Man That Destroyed Google Search," available on Apple Podcasts, Spotify, and anywhere else you get your podcasts.
This is the story of how Google Search died, and the people responsible for killing it.
The story begins
because (a) it’s trivially growth-hacked by making it suck (b) they did in fact growth-hack it by making it suck, and presumably this was obvious to many involved.
I guess, but any usage metric can be similarly growth-hacked in my mind. I guess what I’m missing is: is there a more reasonable metric to drive your business, even assuming you’re not a malicious exec and actually care about your service?
Unique calls to the site. If someone has to keep rewording queries, you aren’t giving good results. If someone clicks on the first or second result, you’re doing well. These are just off the top of my head.
because (a) it’s trivially growth-hacked by making it suck (b) they did in fact growth-hack it by making it suck, and presumably this was obvious to many involved.
I guess, but any usage metric can be similarly growth-hacked in my mind. I guess what I’m missing is: is there a more reasonable metric to drive your business, even assuming you’re not a malicious exec and actually care about your service?
Unique calls to the site. If someone has to keep rewording queries, you aren’t giving good results. If someone clicks on the first or second result, you’re doing well. These are just off the top of my head.