Apple is at the first major cross-roads since the passing of its late co-founder Steve Jobs 12
years ago. It finds itself still largely dependent on the product lines and businesses that Jobs left behind. Its Vision Pro has received mixed reviews on launch, while it is also facing several other headwinds including a major lawsuit against what the DOJ claims are its anticompetitive practices.
The Apple Car was the hint the wheels fell off, because it was out of scope for Apple’s focus. And the Vision Pro is the next biggest one, because Steve haaaaaaated wearable computing.
Meh, when you have a chip that powerful and that energy efficient, trying something in wearable computing is a no brainer imo.
I still don’t know who wants wearable tech. Just using my phone can be painful at times. Notifications after notifications. Enable cookies, mark as read that work email, deal with the emoji in the group chat, ignore that spam call voicemail, ignore that update, dismiss that missed alarm, read the notification from my kid’s school that the PTO meeting was moved…
Now imagine you can’t just put it down. It is right there screaming for your attention. Just emails alone probably eat 10% or more of my working day. The very last thing I want is the screaming notifications to be on face in my field of vision.
Plus that thing is going to smell like ass in a month.
Wearable computing does not have to be a VR device, and it can be anything with a sensor, a cpu, gpu and networking features. Apple has at least one succesful wearable computing device, the apple watch. I am not touching vr anyway, it look pointless in nature and gives simulation sickness.
Trying, not releasing