Maybe I’m misunderstanding, but this referenced ad post is over a year old. There’s been “organic” guerilla marketing by advertisers on Reddit for almost a decade now. How is this relevant to the recent changes?
The context is in the article posted. This was one of the early experiments for the new ad platform. Looks like they did some simple test by coordinating things manually, then once they validated the concept, they spent the year building out a platform and interface for advertisers.
It’s gone now, on www. and old. via browser. “Page not found” with a pic of that snoo crying under a hot sun because he bought the pre-IPO shares, lol.
Here is what one of these ads looks like:
https://www.reddit.com/u/PhillyCanada/s/O52X2oGf5V
It does not appear to be labeled as an ad on the Reddit mobile app.
Maybe I’m misunderstanding, but this referenced ad post is over a year old. There’s been “organic” guerilla marketing by advertisers on Reddit for almost a decade now. How is this relevant to the recent changes?
The context is in the article posted. This was one of the early experiments for the new ad platform. Looks like they did some simple test by coordinating things manually, then once they validated the concept, they spent the year building out a platform and interface for advertisers.
Ahhh I had a bit of a, didn’t read the article, moment and that was the missing context for me. I appreciate you clarifying!
Why are there so many comments in the thread going “Omg great ad/marketing idea!!”, that’s so weird…
I wonder if a lot of that is astroturfing.
even lemmy has astroturfing. i guarantee reddit’s push to tighten API usage etc was partially to ensure only paid / approved astroturfing was possible
Lemmy has astroturfing? Where??? The Linux bros? They just seem like they REALLY love Linux (and good for them, everyone needs hobbies).
Wtf is up with the comments… They’re all congratulating the marketing to for a good campaign? Saying they’re buying the shit.
100% Reddit astroturfing. It’s so unnatural
It’s gone now, on www. and old. via browser. “Page not found” with a pic of that snoo crying under a hot sun because he bought the pre-IPO shares, lol.