Using a panel of 709 volunteers who shared archives of their Facebook data, Consumer Reports found that a total of 186,892 companies sent data about them to the social network. On average, each participant in the study had their data sent to Facebook by 2,230 companies. That number varied significantly, with some panelists’ data listing over 7,000 companies providing their data.
They all do it.
I haven’t played or even thought about a Halo game in probably 20 years. All of a sudden in the last week I bought the Master Chief collection on Steam and have been reliving my childhood a bit. Suddenly, my Reddit notifications are full of random posts from r/Halo - a sub I’m not even subscribed to.