During the pandemic, plant-based meat consumption and media coverage exploded. Now, a host of trend pieces decry its demise. That shift is no organic accident.
once the cost comes down below animal-based meat it will see wide adoption
oh yeah, absolutely. the nanosecond it becomes cheaper is the moment McDonald’s and all the other large corporate fast food places make the switch. taste or anything else is secondary to shareholder profits anyways (which in this case is a good thing at least)
Taco Bell has “bulked up” their ground beef with soy for years IIRC. Nobody noticed, because their seasoning and actual beef flavor were strong enough to cover.
My problem with Impossible/Beyond is neither is nearly as good as real beef flavor, and I’m saying this as somebody who was vegetarian for over a decade. Boca and Morningstar were my favorites back when I didn’t eat meat, and I still buy the Morningstar breakfast patties because I like them better than greasy meat patties to start my day.
oh yeah, absolutely. the nanosecond it becomes cheaper is the moment McDonald’s and all the other large corporate fast food places make the switch. taste or anything else is secondary to shareholder profits anyways (which in this case is a good thing at least)
Taco Bell has “bulked up” their ground beef with soy for years IIRC. Nobody noticed, because their seasoning and actual beef flavor were strong enough to cover.
My problem with Impossible/Beyond is neither is nearly as good as real beef flavor, and I’m saying this as somebody who was vegetarian for over a decade. Boca and Morningstar were my favorites back when I didn’t eat meat, and I still buy the Morningstar breakfast patties because I like them better than greasy meat patties to start my day.
I wouldn’t say nobody noticed.