Apple’s most valuable intangible asset isn’t its patents or copyrights - it’s an army of people who believe that using products from a $2.89 trillion multinational makes them members of an oppressed religious minority whose identity is coterminal with the interests of Apple’s shareholders.

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If you’d like an essay-formatted version of this thread to read or share, here’s a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/01/12/youre-holding-it-wrong/#if-dishwashers-were-iphones

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  • Cory Doctorow@mamot.frOP
    1·
    10 months ago

    Remember: the only people who could use an alternative iOS store are Apple customers. Moore - a Minister from the Conservative Party - went on record saying that if you want to use your private, personal property in ways that the corporation that manufactured it objects to you, the government should step in to defend the corporation from you.

    This is not the property-worshiping, market-based ideology the Conservative Party claims to support.

    17/

    • Cory Doctorow@mamot.frOP
      1·
      10 months ago

      The only way to square that circle is if somehow, the people who want to install apps on their phones without the manufacturer’s approval are not really customers. They’re pretenders. Apostates. They’re holding it wrong:

      https://www.wired.com/2010/06/iphone-4-holding-it-wrong/

      These religious apologetics for Apple’s business practices are a devastatingly effective defense against the public outcry that would accrue to any other business that abused its customers in similar fashion.

      18/

      • Cory Doctorow@mamot.frOP
        1·
        10 months ago

        Every time Apple finds a new way to cheat its customers, the cult is there to insist those aren’t true Apple customers at all!

        Think of Apple’s years-long war on repair. When Apple gets a veto over where you fix the small, slippery, glass object you carry everywhere and hence break a lot, they can get up to all kinds of mischief. They can gouge you on parts and service charges, sure. But they can also simply rule out fixing your device at all, declaring it beyond repair.

        19/

        • Cory Doctorow@mamot.frOP
          1·
          10 months ago

          This prompts you to buy another gadget from them, and they get to offer you a trade-in. That means that your old gadget gets “recycled” by Apple, who - uniquely among electronics manufacturers - drops all its “recycled” gadgets in giant shredders, ensuring that parts from old phones don’t find their way into the secondary market for use by independent repair:

          https://pluralistic.net/2022/05/22/apples-cement-overshoes/

          20/

            • Cory Doctorow@mamot.frOP
              1·
              10 months ago

              When repair advocates pointed out that this was creating mountains of immortal #ewaste that included tons of #ConflictMinerals, Apple’s religious adherents stepped into insist that Apple customers preferred to get their iPhone fixed by Apple and its approved depots.

              22/

              • Cory Doctorow@mamot.frOP
                1·
                10 months ago

                Again, this is obvious nonsense. If it were the case that No True Apple Customer would patronize a third-party repair depot, then Apple could simply step out of the way of Right to Repair campaigns and those independent phone fixit places would sink without a trace. People who own Android devices don’t get their phones fixed with unauthorized iPhone parts.

                23/

    • arceuthobium@mastodon.social
      1·
      10 months ago

      @pluralistic@mamot.fr this is the same mistake made when people misconstrue “Property is theft.” An iPhone is a possession, not property. Apple shares are property.