In 2009, the Seattle Times asked Costco co-founder (and then-CEO) Jim Sinegal, “If [the price of the hot dog] ever goes up, what will it mean?” Sinegal replied, “That I’m dead.”
The founder of Costco told a CEO who wanted to raise the prices on Costco’s hot dogs: “If you raise the effing hot dog, I will kill you. Figure it out.”
The quote I always heard was;
I just love the finality of it