I think it can definitely “work”, in that there will be a small number of people that use it. It won’t dominate any market, but it will exist, and it might even make some money. It’s ultimately a power play, by having an app in every market (video, social, maps, etc) he becomes more entrenched in tech.

It’s not an uncommon model, especially in smaller businesses that do a lot of things with a tiny bit of profit everywhere. With that being said, it requires competent leadership and an aligned team - and with Musk’s visible problems that won’t happen.