I’m trying not to feel bad for Bud here. This is one culture war fight that they lost and through little fault of their own. Chuds made this a thing, and since chuds are a huge part of the Bud Light consumer base, they had an impact.

…But at the same time, I didn’t drink Bud Light before this and won’t drink it after. If its offered to me no problem, and I’ll buy it for a party if that’s what everyone wants, but when I want a beer, Bud Light is the beer I buy.