This isn’t dealerships saying they don’t want to sell EVs nearly as much as it is about dealerships not wanting to deal with Ford’s burdensome and expensive corporate policies around selling them.
I’m guessing the dealers have issue with this rule: “The automaker wants dealers to set no-haggle prices.” So they can continue charging crazy dealer markups, raking in extra profit and not having to be bothered with installing chargers getting EV specific tools and training.
From what I recall there were also a few other obvious problems with it for dealerships beyond that, including 1) very jacked up prices for stuff like Ford installing chargers at their location, 2) each dealer can only get a fixed supply of EVs, regardless of if they live near a ton of people and sell way more cars than the average dealerships or are in some rural areas that might only sell half as many vehicles as a result. And I’m sure that there were other things to that I’m forgetting.
Ford’s burdensome corporate policies around selling them.
i don’t think having fast chargers onsite is burdensome for people who sell EVs.
which involves investments of between $500,000 and $1.2 million,
that’s where most of the cost is… all the shit that goes in the ground needed to support fast chargers (utility vault hardware) - dealership won’t ever touch it, but it’s got to be there - and the utility will charge you for every hour of work they have to do.
DCFC station hardware can cost between $50,000 to $100,000. Installation costs for these EV charging stations range from $30,000 to $70,000, depending on the location, size of the equipment, and whether you want it installed indoors or outdoors.
Car dealerships are installing diners and boutique latte bars and other shit like that. Installing a place to charge the cars they sell isn’t a stretch.
This article provides useful context: www.autoblog.com/amp/2023/03/16/ford-model-e-dealer-changes-unhappy/
This isn’t dealerships saying they don’t want to sell EVs nearly as much as it is about dealerships not wanting to deal with Ford’s burdensome and expensive corporate policies around selling them.
I’m guessing the dealers have issue with this rule: “The automaker wants dealers to set no-haggle prices.” So they can continue charging crazy dealer markups, raking in extra profit and not having to be bothered with installing chargers getting EV specific tools and training.
From what I recall there were also a few other obvious problems with it for dealerships beyond that, including 1) very jacked up prices for stuff like Ford installing chargers at their location, 2) each dealer can only get a fixed supply of EVs, regardless of if they live near a ton of people and sell way more cars than the average dealerships or are in some rural areas that might only sell half as many vehicles as a result. And I’m sure that there were other things to that I’m forgetting.
And ford keeps changing the requirements… lot’s of dealers ticked off over changes due to ford corporate not having their end together.
i don’t think having fast chargers onsite is burdensome for people who sell EVs.
that’s where most of the cost is… all the shit that goes in the ground needed to support fast chargers (utility vault hardware) - dealership won’t ever touch it, but it’s got to be there - and the utility will charge you for every hour of work they have to do.
https://energy5.com/dc-fast-charging-stations-cost---a-comprehensive-guide
DCFC station hardware can cost between $50,000 to $100,000. Installation costs for these EV charging stations range from $30,000 to $70,000, depending on the location, size of the equipment, and whether you want it installed indoors or outdoors.
Car dealerships are installing diners and boutique latte bars and other shit like that. Installing a place to charge the cars they sell isn’t a stretch.
Ford lost $36000.00 on every EV sold last quarter!
It’s about the no-haggle and truth-in-pricing requirements that would prevent them from playing their stupid dealer games.
The other stuff they’re complaining about is just chaff.