For starters, thanks to all who commented on my left post. It truly helped. For some context I just opened a mechanic shop and there’s no better community to ask for help than mechanics themselves. What are some call to actions? I’m trying to get people in the door. More foot traffic. So right now I have a “10% off first service” right on my business cards. I’d like to make a sign and put it out front considering that it’s a highly traffic dense area. I’m thinking “free oil change” just pay for the oil and filter. No labor being charged. At that point I’ll up charge in the oil a tad bit just to cover the basics. Any other call to actions? How can I gain business and even more business? Obviously besides my personal socials and words of mouth. How can I get more people in the door? Thanks again
Don’t give away oil changes. That will just attract all the cheapskates in your area. Instead, give away up to 1 hour of diagnostic time. That way at least you have a chance to snag the actual repair labor and parts. If you have more time than money, give away time that will result in more business right away. Oil changes don’t do that