For starters, thanks to all who commented on my left post. It truly helped. For some context I just opened a mechanic shop and there’s no better community to ask for help than mechanics themselves. What are some call to actions? I’m trying to get people in the door. More foot traffic. So right now I have a “10% off first service” right on my business cards. I’d like to make a sign and put it out front considering that it’s a highly traffic dense area. I’m thinking “free oil change” just pay for the oil and filter. No labor being charged. At that point I’ll up charge in the oil a tad bit just to cover the basics. Any other call to actions? How can I gain business and even more business? Obviously besides my personal socials and words of mouth. How can I get more people in the door? Thanks again
I would advise against “free” anything for awhile. A loss leader is one thing, but you will get more people who only want the free thing that it will tie up your time and not lead to more profitable services. Those are also the customers who tend to keep shopping for lowest prices and don’t turn into profitable business regardless of the quality of the experience. It also tends to attract nightmare vehicles.