For starters, thanks to all who commented on my left post. It truly helped. For some context I just opened a mechanic shop and there’s no better community to ask for help than mechanics themselves. What are some call to actions? I’m trying to get people in the door. More foot traffic. So right now I have a “10% off first service” right on my business cards. I’d like to make a sign and put it out front considering that it’s a highly traffic dense area. I’m thinking “free oil change” just pay for the oil and filter. No labor being charged. At that point I’ll up charge in the oil a tad bit just to cover the basics. Any other call to actions? How can I gain business and even more business? Obviously besides my personal socials and words of mouth. How can I get more people in the door? Thanks again
Set up business pages for Facebook, Instagram, Google, Yelp, etc. Post your services and contact info on all of them. Make at least a few posts a week with photos. Post in any local community forums. Ad space is typically cheap on restaurant tables or church pamphlets.
Talk to businesses that have fleet vehicles like construction, trades, delivery, etc. Pretty steady business right there just doing tires, fluid changes, and brakes.
“Free oil change” might turn away business if they assume it truly is free and find out they have to pay for materials. Maybe just set a “basic oil change” price and keep it fairly low.