As we begin the holiday season, we have been inundated with the usual array of snowy TV car ads, from the usual suspects: Lexus, Lincoln, Honda, Acura, Toyota, and Hyundai, to name a few. One company seems conspicuously absent: Mazda.
I know Mazda is a small company, but it seems that I would be difficult to grow their brand, especially in a premium direction, if they choose not to participate.
So…where are the Mazda holiday car ads?
I’ve seen a couple of adds for the CX90.
This makes sense to me in the US market. Mazda is competing for mid to full-size crosser market share. It’s a crowded field of competition. For the actual cars (Mazda 3 and Miata) it’s pretty niche now, and advertising is kind of a waste of money. Enthusiasts know what they want