As we begin the holiday season, we have been inundated with the usual array of snowy TV car ads, from the usual suspects: Lexus, Lincoln, Honda, Acura, Toyota, and Hyundai, to name a few. One company seems conspicuously absent: Mazda.
I know Mazda is a small company, but it seems that I would be difficult to grow their brand, especially in a premium direction, if they choose not to participate.
So…where are the Mazda holiday car ads?
In the age of streaming, far less people have cable or watch network tv where commercial ads hit their target audience. Marketing budgets are far more skewed towards social media ads.